Promotional items generate excitement, response, and demand – an unexpected way for brands to share a piece of their story.
The Face, Oxygen Network
Promotional Gift. With the increased number of modeling competition shows on-air, Oxygen differentiated itself through the show's use of mentorship for the models. We developed a coffee table book comprised of behind-the-scenes photography, narrated by the host, Nigel Barker.
The Face was a modeling competition series on the Oxygen Network, hosted by Naomi Campbell and Nigel Barker.
CREATIVE DIRECTION AND CONCEPT
CREATIVE STRATEGY
tALENT INTERVIEWS
PHOTO SHOOTS
PHOTO EDITING
VH1 network, viacom
Promotional Gift. With the advent of digital technologies, VH1 could be accessed from everywhere. Inspired by this, we created the campaign “VH1 IS EVERYWHERE”. It was advertised on bus shelters, taxi cabs, and billboards. We designed a promotional gift for the media-buying community and vendors that served as a thank you and an additional way to promote the campaign.
VH1 is a cable television network part of Viacom Media Networks.
aRT DIRECTION AND cAMPAIGN CONCEPT
PACKAGING AND VISUAL DESIGN
PHOTO RETOUCHING
Oxygen Network, NBCUniversal
Promotional Gift. Oxygen wanted to introduce its new shows and talent to NBC executives who were attending the 2012 Olympics held in London. With little time to execute, we successfully created and recorded a walking audio tour of London, narrated by the network's talent, who shared their favorite hot spots. The NBC executives were given a pair of Beats headphones, an MP3 player with the pre-recorded walking tour, and a card of listed hot spots.
Oxygen is a cable television network part of NBCUniversal.
CREATIVE DIRECTION AND CAMPAIGN CONCEPT
pACKAGING DESIGN
AUDIO DIRECTION
OLD NAVY
Branding and Identity. The Gap created Old Navy to offer Gap-style clothing at a better price point and to reach a wider demographic. We created the original Old Navy logo, as well as all of the in-store branding materials, outdoor advertising, and print marketing campaigns to launch this new brand.
Old Navy is a retail chain owned and operated by The Gap, Inc.